Niche site: what is it exactly?

by Joost Nusselder | Updated on:  05/12/2022

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A niche site is a website that focuses on a particular topic or audience. Niche sites can be about anything, from hobbies to current events. They are usually created to provide information or entertainment to a specific group.

Niche sites often have a tight-knit community feel, as they are typically run by a group of passionate enthusiasts. This can make them a great place to learn about new things or connect with like-minded people.

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Often they consist of affiliate or review content and informational content to provide insights into both the gear you need and the most important questions beginners might have when getting into this hobby or other subject matter the niche site is about.

Often they are created by SEOs that want to make a passive income.

Working for a niche site can be tiresome and that’s why most give up after a few months.

That’s because it takes a long time to earn revenue from the site. It takes a long time to rank on Google, and smaller sites have fewer monetization opportunities.

Blogging for a niche site

Your blog is a great way to stay on top of the latest trends and news in your industry.

Plus, you can get creative with your writing and share your thoughts and opinions. It’s like having a mini-magazine that people can read whenever they want!

That’s what attracts most getting into building niche sites. You can create something in your own time and it will be there forever, so people can come back to it over and over.

Blogging is like keeping a diary but with way more readers (hopefully!). You can write about your interests, opinions, and everyday musings in your blog.

But that’s where niche sites differ from traditional blogging. It isn’t about your daily routines (lifestyle blog), but more about answering specific questions people are already searching for.

It’s a great way to spread information and share knowledge with others. And if you have something funny, clever, or controversial to say – all the better!

Although not all agree on that. Having a particular voice and point of view for your blogs helps stand out in the SERPS.

Joost Nusselder is The Content Decoder, a content marketer, dad and loves trying out new tools en tactics. He's been working on a portfolio of niche sites since 2010. Now since 2016 he creates in-depth blog articles together with his team to help loyal readers earn from their own succesful sites.