I was amazed at how much Google pushes video in the SERPs after finishing this case study, and you’ll probably be too.
I’ve added a video to every page on my sites and the traffic results were phenomenal, all with a little help from Humix to do this 10 times faster!
Let’s dig into the results.
Traffic boost from using video on every page
I went from 17 clicks per day in the beginning of October to instantly 25 clicks per day later that October. And it has consistently grown to 82 clicks per day now.
That’s an increase of 480%, or 2000 clicks per month.
And that’s just from clicks in the video search results on Google. That instant spike is because I automated the insertion of relevant videos with the help of the Humix platform.
You could get these results if you added Youtube videos on each of your pages manually, but with a large site that would be a nightmare.
Now let’s look at where these video clicks come from.
Unlocking the Power of Video Tab in Google for SEO
The Video Tab in Google is a separate section for videos that are indexed in the search engine. And it turns out a lot of users click it and want to find and watch videos related to their search queries.
Why is the Video Tab Important for SEO?
So this video results tab provides an extra way for people to find your content, even if you’re not number 1 in the organic results. By adding the right schema markup to the videos on the page and making sure they’re relevant to the content on your page, you can increase the chances of your videos being discovered by Google crawlers and indexed in the search engine.
This can give you:
- Higher visibility: Videos that are included in the Video Tab have a higher chance of being discovered by users and crawlers, which can lead to higher rankings and more traffic.
- Better user engagement: Videos are a popular type of content that can help increase the time users spend on your page or site. This is a crucial metric for SEO, and video almost always improves this figure.
- More backlinks: Great videos can also help increase the number of backlinks referring back to your domain, which is another important metric for SEO.
How to Get Your Videos Indexed in the Video Tab
To get your videos indexed in the Video Tab, you need to follow a few key steps:
1. Produce high-quality videos: The first step is to create videos that are suitable for the Video Tab. This means creating videos that are informative, engaging, and easy to understand.
2. Add the necessary elements: To help Google understand your video content, you need to add the necessary elements to your videos, such as tags, descriptions, and meta data.
3. Specify the video file in HTML: You also need to specify the video file in HTML using the appropriate tags. This will help Googlebot discover and index your videos.
4. Use a thumbnail image: A thumbnail image is a crucial element of your video content. It provides users with a visual representation of your video and can help increase click-through rates.
5. Submit a video sitemap: Finally, you need to submit a video sitemap to Google. This will help Google discover and index your videos more efficiently.
In the past, you needed to use the Youtube video player to get the right markup for your videos to be indexed and shown there, but now there are several ways to do it, including the Humix video player that Ezoic offers.
I’ll show you the way to implement this on your site in a minute, because I only could have gotten these results so fast by using the automation Humix provided.
Results from SEO video strategy
Let’s first look at some more results from this strategy.
This is my largest site that went from around 200 clicks per day to 680 clicks per day, an increase of 340% resulting in an extra 14,400 clicks per month.
Although the site got hit in the December updates, it’s still up to about 500 clicks per day and climbing.
Now the great thing is, you don’t even need to have your own videos for this strategy to work. You can manually add relevant Youtube video’s to each of your pages. These can be Youtube videos from other creators, but the click will still go to your website where the video is placed, and not to Youtube where the video is hosted.
This is a great way to get started with video and it’s why we’ve incorporated a Youtube embed in our AI writer, and plan on using it in our upcoming AI affiliate writer as well.
But if you have a lot of pages already, there is a better way. And this way also allows you to monetize those video views on your pages as well.
How to Add and Display Video on Your Site Using Humix
Step-by-Step Guide to Enable Video on Your Site
Humix has a great video player that supports pre-roll video ads so you can earn extra from your video content, but it now also has a feature to allow for other video creator’s videos to show up on your site as well so you can both earn from the views.
You can test it out for yourself here
So with Humix, you also don’t have to have your own video content to show but still benefit from this strategy.
In a previous video, I showed you how to use Humix so I won’t go over that in too much detail, but for this strategy to work, you’ll need to create a sidewide video placeholder and automatically choose the best fit.
This way, Humix will look in your own video library you’ve uploaded onto Humix and in the entire pool of videos from other creators to find the most relevant match, which is essential to good video SEO.
With the click of a button, you’ll have relevant videos on all of your pages, and that’s why you can see those spikes of extra traffic the next day or after a couple of days once everything is indexed after you’ve implemented this.
The essential thing here is relevance and schema markup. So even if Humix shows a video from another creator, this is still indexed and used by Google to show up in the search results.
Is Humix Schema Markup Accurate Enough for Your Video SEO?
Schema markup is a code that helps search engines understand the content on your website. It’s a set of tags that you can add to your HTML to provide additional information about the content on your page. By adding schema markup to your video content, you can help search engines understand what your video is about, who created it, and how it relates to other content on your site.
Of course, Humix takes care of this schema markup on your site, just like the Youtube videoplayer does, and they even create a video library of your own videos hosted right on your site for easy indexing.
Does Humix Place the Right Schema Markup on Your Pages?
Yes, Humix places the right schema markup on your pages. It includes all the necessary elements and data to help search engines understand your video content. Humix adds the following schema markup to your video content:
- VideoObject schema markup: This schema markup contains information about the video, such as the title, description, and duration.
- Rich snippets: These are additional pieces of information that appear in search results, such as the thumbnail image and the duration of the video.
- Direct links: Humix makes it easy to add direct links to your video content, which can help improve your search engine rankings.
- Proper formatting: Humix ensures that your schema markup is properly formatted, which is essential for search engines to understand your content.
So this all leads to an incredible extra traffic source for your website to monetize as you please, with Ezoic display ads like I do, or with building your email list and offering affiliate- or your own products.
But you can also monetize the video views you get from this extra traffic.
The Power of Video Ads for your revenue
Video ads are a great way to earn something extra from your content. My video ads earn me around $340 per month and account for around 18% of our ad revenue. So that’s pretty substantial.
My largest site earns $120 per month, where the most comes from our own videos showing on our pages since we’ve invested heavily on making our own videos for our content.
I get around $2.50 per day from our own videos and $1.50 per day from our videos shared across the platform since we implemented a strategy to make some very broad topic videos around cooking in different languages.
That worked pretty well and makes perfect sense since our blog is translated into multiple languages.
And after implementing this broad video strategy on a smaller site of mine, we got a little more views but last week all of a sudden a video got shared a lot on the platform giving us a $35 day in shared video revenue.
So creating those broad videos on your topic and uploading them to Humix can really pay off in the long run.
Think really broad. Like my strategy that resulted in such a large spike for my cooking site was about cooking for Christmas, and New Years’ dinner ideas. Stuff you might not rank for on Google, but other publishers that might not have videos on their pages yet might.
That broad video strategy really worked for me in the Humix shared network.
Why Google Prioritizes Video Content and Why You Should Too
It’s no secret that Google loves video content. In fact, according to experts, adding video to your website can improve your search engine optimization (SEO) and boost your web traffic. But why does Google favor video content so much? The answer is simple: engagement. Video content is a key factor in determining the stickiness and authority of a page. It keeps viewers on your page for a longer time, which is precisely what Google wants.
Video Content Generates Higher Engagement
Video content is a popular form of content that engages and entertains viewers. It allows you to deliver your message in a way that text or images cannot. Video content is a mixture of text, images, and sound that work together to carry your message. It is a particular type of content that is related to work, life, and play. According to studies, viewers spend more time watching videos than reading text or looking at images. This increased engagement translates to higher traffic, backlinks, and shared content.
Google Considers Video Content as a Key Ranking Factor
The biggest reason why video content is so vital for SEO is that Google considers it as a key ranking factor. According to Google, pages with video content are 50 times more likely to receive organic traffic than those without. This means that if you want to improve your search engine ranking, you need to incorporate video content into your SEO strategies.
Google’s Algorithm Favors Video Content
Google’s algorithm is designed to prioritize video content in search results. This means that if you have video content on your website, it is more likely to appear on the first page of search results. Google’s algorithm considers various factors when ranking video content, including the transcript, metadata, and theme of the video. This definitive proof suggests that Google favors video content hosted or owned by the website.
Ways to Incorporate Video Content into Your SEO Tactics
If you’re not convinced yet, here are some ways to incorporate video content into your SEO tactics:
- Create high-quality video content that is relevant to your keywords and theme.
- Host your videos on your website or YouTube channel to increase your inbound links and authority.
- Add a transcript and metadata to your video to improve its relevancy and searchability.
- Share your videos on social media to increase engagement and traffic to your website.
Why Video Content is a Key Player in Boosting Your SERP Rankings
Adding video content to your website can undoubtedly improve your SERP rankings. Here’s how:
- Google loves video content: Google’s algorithm considers video content as a valuable form of content. This means that if you include video content on your website, it sends positive signals to Google, which can improve your rankings.
- Users love video content: Video content is an easy and engaging way to consume information. Users prefer watching videos over reading long-form content, which means they are more likely to stay on your website for a longer time.
- Video content allows you to showcase your products: If you’re looking to promote your products, video content is a solid way to do it. You can create videos featuring your products in action, which can help users decide if they want to buy them.
- Video content can help you achieve better conversions: Video content has the ability to convert users into customers. By providing helpful information about your products, you can bring value to your users and convert them into customers.
How Video Content Can Improve Your SERP Rankings
Here are some ways video content can improve your SERP rankings:
- Video content can increase the time users spend on your website: If your video content is of high quality, users are more likely to stay on your website for a longer time. This sends positive signals to Google, which can improve your rankings.
- Video content can help you appear in rich snippets: If you include video content on your website, it can appear in rich snippets on Google’s search results page. This means that your video thumbnail, along with additional information, will be displayed in the search results, which can increase your click-through rate.
- Video content can improve your website’s overall quality: If you produce high-quality video content, it can improve your website’s overall quality. This can help you control how your company is perceived online and can help you stand out from your competitors.
Tools to Help You Create and Add Video Content to Your Website
Here are some tools you can use to create and add video content to your website:
- YouTube: YouTube is a great platform to create and host your videos. You can then embed your videos on your website.
- Facebook: Facebook also allows you to create and host videos. You can then share your videos on your Facebook page and embed them on your website.
- Humix: Humix is a tool that allows you to display video content on your website. It also places the right schema markup on your pages, which can help improve your SERP rankings.
Conclusion
So, there you have it- why video is important for SEO.
It’s a great way to engage your audience and show them what your company is all about. Plus, it’s a great way to improve your search engine rankings. So, don’t be shy and give it a try! You won’t regret it!
Joost Nusselder is The Content Decoder, a content marketer, dad and loves trying out new tools en tactics. He's been working on a portfolio of niche sites since 2010. Now since 2016 he creates in-depth blog articles together with his team to help loyal readers earn from their own succesful sites.