landing page

by Joost Nusselder | Updated on:  19/07/2022

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What is a landing page?

A landing page is the page a visitor sees on your website after clicking on an ad. It is a page that has been created especially for that flow of visitors and that purpose.
Inexperienced marketers often direct all their PPC traffic to their homepage, but this can be a big mistake.

Tailoring specific landing pages for your different affiliate offers are essential to providing a quality visitor experience and driving conversions with a targeted message that meets the needs of each user.

Joost Nusselder is The Content Decoder, a content marketer, dad and loves trying out new tools en tactics. He's been working on a portfolio of niche sites since 2010. Now since 2016 he creates in-depth blog articles together with his team to help loyal readers earn from their own succesful sites.