In short, what is an infographic anyway? It is a graphical visual representation of information, data or simply knowledge with the aim of providing insight into complex information quickly and effectively.
In other words, collecting data and organizing it and then transforming it into an easy-to-understand visual, such as a collection of images with graph or map and minimal text. It is one image that completely matches the style of your company.
The big advantage is being able to combine your story with the data, facts and knowledge in order to take the reader by the hand. This form of knowledge transfer is also extremely suitable for a humorous approach. A way of telling in marketing that leads to a lot of positive results and brand loyalty.
Why should I use an infographic?
A picture paints a thousand words. People scan a picture 60,000 times faster than text and that helps to provide information quickly. And more than 90% of the information we can remember every day comes from images, only 10% from text.
Every day countless articles and messages are created in the world. Well, actually not countless because research has been done on it (https://www.jeffbullas.com/2012/03/07/9-awesome-reasons-to-use-infographics-in-your-content-marketing/).
That is 1.5 trillion messages or pieces of content per day worldwide. In addition, 140 million tweets and 2 million uploaded videos. An infographic helps you grab attention and makes people want to read on.
They are made to provide relevant information about your company in order to highlight your products or services. This way you can make it completely in your house style and show your logo, together with company information such as website address, email or other (social) channels and contact information.
Wonderful to use as marketing material! It is getting harder and harder to stand out in this sea of messages that we all deal with on a daily basis.
On social media, where a lot of images are shared, you can get attention with infographics. The channels that lend themselves best for this in the Netherlands are Pinterest and LinkedIn.
Social channels that also search for pictures, inspiration and business knowledge.
A post with an image is shared 37% more than a post with only text (https://heidicohen.com/5-facts-prove-visual-content-is-a-guaranteed-winner/) says researcher Heidi Cohen of Hubspot, a social media post with an infographic even gets three times as many shares.
And content with an infographic gets an average of 12% more traffic and 60% of visitors are also more likely to contact you when they see images about your company.
Having an infographic is therefore also good for your social findability and your ranking in Google. For Google, more social signals means that your site is popular and that you are being talked about.
In addition, because you are more shared on social media, you can also get actual links much faster on blogs and authoritarian sites.
Make sure you make sharing your content as easy as possible. Create share buttons on your site and, for example, also choose the Pinterest share option when a visitor moves his mouse over your image.
You can even make it a lot easier for people by placing an embed code on your site so that people can easily share your infographic.
Then the use of your image automatically creates a backlink to your page and therefore a higher Google ranking.
Joost Nusselder is The Content Decoder, a content marketer, dad and loves trying out new tools en tactics. He's been working on a portfolio of niche sites since 2010. Now since 2016 he creates in-depth blog articles together with his team to help loyal readers earn from their own succesful sites.