Interlinking is the process of adding links from one page on your website to another. This can be done in several ways, but most commonly it is done by adding hyperlinks to certain keywords or phrases on your web pages. Internal linking is a great way to help improve your website’s search engine optimization (SEO) as it can help search engines index your pages more effectively and also help to distribute your website’s authority or “link juice” gained from external links to your pages.
One of the most important things to remember when interlinking your pages is to ensure the links are relevant and add value for your readers. Adding links for the sole purpose of SEO will not only be ineffective but can also result in search engine penalties for your website. Always make sure to add links only when they are truly relevant and will be useful for your readers.
When done correctly, interlinking can greatly improve your website’s SEO and help you rank higher in search engine results pages (SERPs).
Joost Nusselder is The Content Decoder, a content marketer, dad and loves trying out new tools en tactics. He's been working on a portfolio of niche sites since 2010. Now since 2016 he creates in-depth blog articles together with his team to help loyal readers earn from their own succesful sites.