The headline is the text indicating the nature of the article below it. That’s why you have to spend so much time crafting them. It’s your one chance to get someone to read the whole thing.
When the headline isn’t indicating the nature of the article below it, it’s called clickbait. The headline promises something the article doesn’t deliver.
But a good headline doesn’t have to be clickbait. You can use an interesting point from the article to get readers to read on.
Headlines are often used to gain clicks. The headline is often the blue underlined part of an advertisement or SEO copy.
Take the blue links in the SERPs for example. They are the headlines of the articles.
The same is true for Google ads and Social network ads.
Headline often means the same as title of an article, although the term headline is more a marketing term.
Joost Nusselder is The Content Decoder, a content marketer, dad and loves trying out new tools en tactics. He's been working on a portfolio of niche sites since 2010. Now since 2016 he creates in-depth blog articles together with his team to help loyal readers earn from their own succesful sites.