Bounce rate is the percentage of visitors to a website who leave the site after viewing only one page. A high bounce rate may indicate that a website’s content is not relevant to what users are looking for, or that the design of the site is not user-friendly.
Bounce rate is important for SEO because it is a measure of how well your website keeps visitors engaged. A high bounce rate indicates that people are leaving your site quickly after arriving, which means that they are not finding what they’re looking for. This can hurt your ranking in search engine results pages, because it signals to Google that your site is not relevant or useful to searchers. Therefore, it’s important to keep your bounce rate low by providing compelling and relevant content that encourages people to stick around.
Bounce rate is a very important content analytics metric.
Joost Nusselder is The Content Decoder, a content marketer, dad and loves trying out new tools en tactics. He's been working on a portfolio of niche sites since 2010. Now since 2016 he creates in-depth blog articles together with his team to help loyal readers earn from their own succesful sites.
