Ad networks: What Are They & How To Use Them

by Joost Nusselder | Updated on:  11/12/2022

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Are you looking for an effective way to monetize your niche website? An ad network could be the answer!

But with so many options out there, how do you know which one is right for you? And once it’s set up, what are some strategies and tips that will help maximize revenue from your ads on a niche website?

In this blog post we’ll explore all of these questions and more. So get ready to learn everything about an ad network – because knowledge is power when it comes to maximizing profits!

What is an ad network

What is an Ad Network?

An ad network is a platform that connects advertisers with publishers to facilitate the buying and selling of online advertising space.

It allows advertisers to reach their target audience more efficiently while providing publishers with a way to monetize their websites.

Definition of an Ad Network

An ad network is a third-party intermediary between buyers and sellers of digital advertising inventory.

It aggregates available impressions from multiple sources into one place, allowing for easier access and better targeting capabilities than possible if each publisher had its own individual sales team.

There are several different types of ad networks, including display networks, search engine marketing (SEM) networks, video networks, mobile networks, social media networks, and native advertising platforms.

Each type has its own unique advantages and disadvantages depending on the goals you’re trying to achieve with your campaigns.

The main advantage of using an ad network is that it provides access to a larger audience than what could be reached through direct deals alone.

Furthermore, many offer advanced targeting options such as demographic or geographic segmentation which can help ensure ads are reaching the right people at the appropriate time to maximize return on investment for marketers.

Additionally, they often provide detailed reporting tools so you can track performance metrics like click-through rates (CTR), cost per acquisition (CPA) or return on investment (ROI).

Ad networks are a great way to increase your reach and monetize your website, providing marketers with valuable insights into their target audience.

How to Choose the Right Ad Network for Your Niche Website?

Choosing the right ad network for your niche website can be a daunting task. With so many options available, it’s important to research and select an ad network that best fits your needs.

Here are some tips on how to choose the right ad network for your niche website:

Research Different Options

Before you make any decisions, take the time to research different options and compare them side-by-side.

Look at their features, pricing models, and performance metrics to determine which one is best suited for you.

Consider Your Target Audience

When selecting an ad network, consider who your target audience is and what type of ads they would respond positively too.

For example, if you have a tech blog targeting millennials then look into networks that specialize in digital advertising or mobile campaigns as those will likely generate more engagement from this demographic.

Look at Performance Metrics and Reports

Once you’ve narrowed down your choices based on features and pricing models, look at performance metrics such as click-through rates (CTR) or cost per click (CPC).

This will give you insight into how well each option performs with similar websites in terms of traffic generation or revenue potential.

The Different Types of Ad Networks

Ad networks are a great way for marketers to reach their target audience. There are several different types of ad networks, each with its own advantages and disadvantages.

The first type is the traditional CPM (cost per mille) ad network. With this type of network, an advertiser buys a “package” of impressions on a CPM basis.

This means that they pay for every thousand times their advertisement is shown or clicked on by users. The advantage of this model is that it allows advertisers to control how much they spend and who sees their ads.

However, it can be difficult to track the effectiveness of campaigns using this method as there isn’t any real-time feedback from users about whether or not they found the ads relevant or useful.

The second type is CPC (cost per click) ad networks which allow advertisers to only pay when someone clicks on their advertisement rather than paying for every impression like in CPM models.

This makes it easier to measure ROI since you know exactly how many people have interacted with your ads.

You don’t need to worry about wasted impressions due to irrelevant targeting or low quality placements like in CPM models.

The downside however is that these campaigns tend to cost more since you only get charged when someone actually clicks through your ad so if no one does then you won’t make any money at all!

Finally, there are also niche websites where specific types of advertisements can be placed such as health & fitness related sites, travel sites etc.

These websites often offer higher quality placements than generic ones because they attract audiences interested in those topics already so it’s easier for them to find what they’re looking for quickly without having too many distractions from other unrelated content ads around them while browsing the site itself!

By following these steps when choosing an ad network for your niche website, you can ensure that you select one which meets all of your needs while also maximizing its potential earnings capabilities.

Research the different networks available and look at their reviews to get a better understanding of how they work.

Compare the features and benefits each offers in terms of pricing, reach, targeting options, and reporting capabilities.

Consider any restrictions or limitations associated with each network as well.

Once you have narrowed down your choices, review their terms of service carefully to make sure it aligns with your goals and expectations.

Finally, test out different networks on a small scale before committing to one so that you can assess its performance in real-time.

By taking the time to research different options, consider your target audience and look at performance metrics and reports, you can make an informed decision about which ad network is best for your niche website.

Now let’s discuss how to effectively manage your chosen ad network.

Strategies for Optimizing Your Ads on a Niche Website

Optimizing ads on a niche website requires understanding your target audience’s needs and wants, testing different ads and formats, and monitoring performance regularly.

Understand Your Target Audience’s Needs and Wants

It is important to understand the needs of your target audience when creating an ad campaign for a niche website.

Knowing what type of content resonates with them can help you create more effective campaigns that will drive higher engagement rates.

You should also consider their interests, demographics, location, language preferences, etc., as these factors can have an impact on the success of your campaigns.

A partner like Ezoic that can optimize ad placements across multiple locations with non-US traffic is best if you serve a global audience.

Test Different Ads and Formats

Testing different types of ads such as text-based or image-based can help you determine which format works best for your niche website.

Additionally, experimenting with different ad sizes or placements may be beneficial in optimizing the performance of your campaigns.

A/B testing is a great way to compare two versions of an ad side by side so you can see which one performs better before launching it live on your site.

Key Takeaway: A key takeaway from this article is that optimizing ads on a niche website requires understanding your target audience’s needs and wants, testing different ads and formats, and monitoring performance regularly.

Tips for Maximizing Revenue from Your Niche Website Ads

Automation tools can be a great way to boost profits from niche website advertising efforts.

They streamline processes such as ad placement, number of ads served per visitor and types of ads used.

Popular Ad optimization services are Ezoic, Mediavine, and Adthrive.

Common Mistakes to Avoid When Running Ads on a Niche Website

Running ads on a niche website can be tricky, and there are many mistakes that marketers make when trying to get the most out of their campaigns.

Oftentimes, publishers will put too many ads on a page. This will result in a bad user experience and ruin the pageviews per visitor and returning visitor metrics.

This will ultimately result in a declining spiral, because Google also looks at user experience metrics and might demote you in search rankings.

What Is the Difference Between an Ad Network and Ad Server?

Ad servers and ad networks are two different pieces of advertising technology that are often confused with one another.

While they both play a role in the online-advertising ecosystem, their functions differ significantly.

An ad server is a piece of technology used by publishers, advertisers, ad networks, and agencies to manage campaigns, run ads on websites or apps, and report on performance metrics such as impressions and clicks. There are two types of ad servers:

First-party (publisher’s) and third-party (advertiser’s)

First-party ad servers allow publishers to manage inventory (ad space) on their websites; display ads sold via direct deals with advertisers; sell remnant (unsold) inventory to ad networks or SSPs; and report on campaign performance.

Third-party ad servers help advertisers store creatives for multiple campaigns across several publishers; measure campaign performance; verify metrics against reports from publishers like impressions, clicks, conversions etc.; target audiences based on data collected from previous campaigns etc.

On the other hand, an Ad Network is a piece of advertising technology used to transact media buys between advertisers & publishers – it helps connect buyers & sellers in the programmatic landscape.

It works by aggregating remnant inventory from multiple sources including publisher sites & mobile applications into one pool which can be accessed by buyers through real time bidding auctions.

The main difference between an Ad Network & an Ad Server is that while an Ad Server stores creative assets for running ads across various platforms – An Ad Network facilitates transactions between buyers & sellers in the programmatic marketplace i.e., it helps monetize unsold inventory through its network of demand partners who bid for available impressions at auction prices set by the seller(publisher).


In conclusion, an ad network can be a great way to monetize your niche website.

With the right ad network and optimization strategies, you can maximize revenue from your ads while avoiding common mistakes.

By understanding what an ad network is and how to choose the right one for your niche website, as well as following best practices for optimizing and maximizing revenue from ads on a niche website, you will be able to make the most of this powerful marketing tool.

Joost Nusselder is The Content Decoder, a content marketer, dad and loves trying out new tools en tactics. He's been working on a portfolio of niche sites since 2010. Now since 2016 he creates in-depth blog articles together with his team to help loyal readers earn from their own succesful sites.